Obviously, I’m a believer in academia.
I don’t think our world could function without the brilliant people doing research on information technology, medicine, nutrition, sustainability, etc. etc.
I’ve written a profile (and created a video) about one such researcher here.
Now, before you go judging the video, let me reiterate how important I think researchers are to the health of society. Not only is my story’s protagonist the first person at the medical partnership to take on research, but the nature of his research addresses inequities experienced by real people, right here, where we live.
That said, the man is not necessarily the most engaging speaker. But who said you had to be?
Allow me to digress… yesterday, we watched the Presidential Debate between Carter and Reagan in my social work class. We noted some striking similarities (i.e. rhetoric about wealth and government involvement) to today’s political discourse, but also some pretty stark differences…
Namely, today’s debates could be confused with an episode of Dancing with the Stars.
Someone said that perfectly good candidates are now refusing to run for President because they don’t think they have the right look or image. It’s not supposed to matter, but it most certainly does!
The same goes for online content. People want to be entertained, they want to be engaged. Does that mean that we shouldn’t feature important work by legitimate scientists because they lack star quality?
I heard from a very credible source recently that journalists shouldn’t feature experts in their multimedia at all. I mulled it over and I’ve come to the conclusion that, even if the person is right about what audiences want to see, she’s wrong about what we should show them.
Like it or not, researchers know more than we do. They have a better, more nuanced understanding of what it is we want to know. After all, most of them studied for 7+ years on the subject.
Granted, they don’t always say things in ways we immediately understand or appreciate. That’s why it’s up to the crafty film editor to break it all up and piece it back together in a way that 1) makes sense and 2) tells us something we didn’t know already.
Part of that piecing-together process will likely include a layperson stakeholder. And that’s great. We want to see how advancements can help the average person.
But if it’s the average person dictating everything we end up hearing about… I’m afraid we won’t be learning very much.